ASAP is a program of the Council for Advancement and Support of Education (CASE). The ASAP awards recognize extraordinary dedication to student advancement in higher education. The award was presented in August 2007 as part of the ASAP Network Convention in Columbus, Ohio.

The Student Ambassadors help maintain strong relationships between the University community, Seton Hill alumni, and prospective students. They also serve as hosts and guides for visiting guests. In any semester, a Student Ambassador can be called upon to participate in an Admissions open house, conduct a tour for a prospective student’s family, visit with alumni, or host a prospective student overnight. SHUSA members also do their part to support fundraising for the university through participating in the Annual Fund Phonathon and Student Annual Fund Drive, in addition to helping with fundraising events to support SHUSA.

The Seton Hill University Student Ambassador Program (SHUSA) is coordinated by an advisory group comprised of members of the Institutional Advancement and Admissions Offices, and requires all members to complete an application process, including a personal interview with a program advisor, before being selected to serve as a Student Ambassador. Seton Hill faculty and staff are also encouraged to nominate students; these students are then invited to apply.